“How to turn your real estate business into a hands-free money machine that runs without you”
From: Alan Cowgill Tuesday, 11:04 a.m. Dear Friend: If you’re tired of being glued to your phone, trapped in your car, chained to your computer, or buried alive by endless bills and papers, here’s great news. You too can wave a magic wand and – “VOILA” – turn your real estate business into a hands-free money machine. It makes no difference if you retail, wholesale, or rent your properties… or do other kinds of deals like lease options or land contracts. If you’re in real estate of any kind, you can put your business on automatic, the same way you put your car on Cruise Control. The secret is fourfold:
That’s how big boys like Donald Trump build empires. I’m best known as a private money expert. But I also spent five years and $114,730 mastering the art of streamlining and automating my business. I started out like you – trying to do it all myself My story started in 1995. I had loads of ambition. But I had no staff, my days were hectic, and I felt overwhelmed by my routines and responsibilities. From morning to midnight, I was torn in every direction by phone calls, visitors, and meetings with sellers and contractors. I was drowning in a sea of papers demanding my attention. Sound familiar? Sure, I wanted to be wealthy. But the toll it was taking on my personal and family life was too steep. So I was thrilled to discover Michael Gerber’s book The Emyth in 1996. According to Gerber, most of us get so busy working IN our businesses that we rarely work ON our businesses. For example, when you run ads, answer phone calls, inspect properties, and meet with contractors, you’re working IN your business. You’re doing the day-to-day busywork. But once you get stuck doing all of this “running” in your giant hamster wheel, it’s impossible to see your business from the top down. You can’t grow. You can’t break free. You’ll never take a quantum leap forward. This problem plagues most entrepreneurs. But as Gerber explains, the founder of McDonalds took the opposite approach: he replaced himself. He hired others to take the orders, flip the burgers, and scrub down the kitchen. Then he built foolproof systems to ensure they’d never mess up. The rest is history. Eager to build my own foolproof systems and replace myself, I enrolled in Gerber’s $10,000 per year Emyth coaching program. I also attended over a dozen high-priced conferences and Boot Camps led by Ron LeGrand and others. Over the course of five years, this professional education cost me $114,730. But you know what – it was worth the investment. Thanks to this training:
Now every aspect of my business runs on “automatic”, including:
Last year, my company bought 48 properties, sold 26, and managed 60 rental units. Yet I hardly lifted a finger. That’s because my Acquisitions Manager, Kevin, and my Office Manager, Darla, did all of the work. Kevin does the buying and selling, makes offers, meets with contractors in the field, and finds people to lease option my houses. Darla handles everything at the office: phone calls, emails, paperwork, filing, and bill paying. Using my turnkey systems, these two have literally replaced me. They’ve taken over 99% of the routines and responsibilities that used to be mine. Today my typical “work week” consists of just two visits to the office… an hour long meeting with Kevin and Darla on Monday, and another 15 minutes signing checks on Wednesday. Sure, they call or email me a couple of times each day, but that’s it. They basically run my business. Yet I’m the one who gets the profits. If I wanted to be lazy, I could spend my “work time” playing golf, sailing, or taking my grandkids out for ice cream every afternoon. However, my personal choice is to develop new information products and educational programs. I can always change the way I spend that time. What won’t change is the reliable monthly income I collect from my hands-free real estate business. I realized that there was a Fast Track To Freedom if I could duplicate me. The four areas I systematized and created a turnkey sysem were acquisitions, office management, exit strategies, hiring, and firing. Let me share why and what I did in each area… Turnkey acquisitions When it comes to finding deals, real estate “experts” often recommend yellow page ads, newspaper ads, bus signs, place mats, and pens. They also suggest direct mail to landlords, people in foreclosure, out of state owners, and estate attorneys. Unfortunately, some of these methods are a complete waste of money. I know investors who went bankrupt because they put too much trust in “surefire” ad campaigns they learned from “experts”. Why take that chance? Why waste years on risky trial and error? I discovered guaranteed, slam-dunk methods that always bring me desperate, negotiable sellers. Best of all, I can delegate all of my methods to an Acquisitions Manager. Armed with these million dollar methods, my staff and I are able to:
On my creative financing deals, I learned to borrow money faster and easier than you ever will from conventional banks. This knowledge is priceless when homeowners need to sell fast.
I also learned to protect yourself from unwanted surprises, so you never watch your deals turn into lemons.
Turnkey office management Most investors are so busy looking for deals; they drop the ball when it comes to managing their office, workers, lenders, and tenants. To understand my point, imagine your car. Generating leads is a lot like stepping on the accelerator. It’s an essential first step. But if your carburetor is broken, your fuel will vanish into thin air. The same is true when you’re bogged down by unqualified leads, unreliable contractors, demanding underwriters, bad tenants, lawsuits, or general office chaos. Every aspect of your business is like a component in your car’s engine. If your engine isn’t fully functional, if any one component isn’t working right, then even an endless supply of motivated sellers won’t solve your problems. Deals will disappear into thin air, like fuel pumped into a broken carburetor.
If you buy and hold properties (or want to), you’ll also discover safety measures that’ll wipe out property management headaches. For example:
NOTE: Many of my rental houses are in low-income areas, where jobs are scarce. Even well-intentioned tenants often lose their jobs. For this reason, I have 11 years of experience evicting tenants. And I’ve never lost in court.
Retailing houses has the most profit potential, but it comes with a big downside… You’ve got to carry the insurance, tax, and loan payments on each house for months while you market it and wait for the buyer’s loan to close. With my creative strategies, you’ll learn how to wipe out these negative cash flows, and still get top dollar.
Turnkey hiring, firing, and management Like most “little guys”, I used to run myself ragged. I took every phone call. I wrestled with my endless pile of bills, mail, and other paperwork. And I spent hours in my car, handling every negotiation and infield meeting with buyers, sellers, and contractors. I was torn in too many directions. I felt overwhelmed, exhausted and burnt out. Sure, I was reluctant to pass the reigns onto someone else. But with a growing pool of private lenders wanting to loan me money, I didn’t have time to find and buy the number of properties my business demanded. So I was forced to hire people. Thank God I took that leap. It was truly one of the best decisions I’ve ever made. Now I’m a huge believer in delegation, and I’ll show you how to:
Of course, hiring people is a double-edged sword. You need them to get ahead, but hiring brings new challenges. Not only will you learn from my mistakes. You’ll learn to nip employee problems in the bud before they ever show up. For example:
For example, in my early days as a manager, my bookkeeper posted many expenses to the wrong accounts. When she quit, I wound up paying my accountant $150/hour to clean up all of the mistakes! That’s why my students have been begging me to share my turnkey systems. Well here’s great news: I’m finally stepping up to the plate with a risk-free program that’ll make history in our industry. I’ve decided to do a ONE TIME ONLY live event. Now, unlike some boot camps that pile more to-do’s onto your list, this groundbreaking program will do just the opposite, it will free you from the endless phone calls, meetings, and to-do’s that drag you down like a ball-and-chain. Put your real estate business on “automatic”, This risk-free program is divided into three stages: Stage 1: First I’ll rush you my proprietary “How I Run My Office home study system”. It starts out with five Essential Guidebooks and 11 audio CDs, and then arms you with idiot-proof forms, check sheets, and contracts on 6 CD-ROMs. So you can instantly wipe out the guesswork, and delegate your routines and responsibilities with confidence. Stage 2: At my 4-day Super Conference – “Fast Track To Freedom”–you’ll become a whiz at streamlining and delegating all of your routines. For example: filing, paying bills, drawing up contracts, finding and financing deals, hiring and managing contractors, cashing out, and more. Stage 3: I’ll spend six full months answering your questions by email or fax. And unlike other so-called “mentoring programs”, you’ll get answers from me personally – not from my employees or someone reading out of a manual. Since I’m offering six months of mentoring to everyone who participates, enrollment is strictly limited to 60 investors… first come, first served. Before I wrote this letter, 23 investors had already registered. By the time you read this, there could be a hundred more. So please don’t procrastinate. Don’t wind up kicking yourself. Accept my risk-free offer today and discover how to:
Wipe out tenant headaches and negative cash flows, screen out unqualified prospects, and much more. Now you can duplicate me. If you’re fortunate enough to participate in Fast Track To Freedom, here’s what you can look forward to: Day One: Turnkey acquisitions During the first day of Fast Track To Freedom, you’ll discover guaranteed, slam-dunk methods that always bring me desperate, negotiable sellers. One of my methods is my 7 step program on how to acquire 5-7 properties per month with zero marketing cost and zero research time. This simple program alone could be your whole real estate business. Day Two: Turnkey office management This is where most trainers drop the ball. And it’s why I’m devoting the entire second day to managing your office, workers, lenders, and tenants. You’ll instantly benefit from my five years in The E-Myth coaching program – but without the $50,000 investment or the drawn out process. Day Three: Turnkey exit strategies I’ll pull back the curtain on the powerful mortgage liaison position that makes cashing out lease option tenant/buyers a cinch. Never again be sabotaged by surprise repairs. My cameraman Mike videotaped me during a recent home inspection. Using this “virtual tour” as a guide, I’ll train you to inspect houses, spot red flags, and sniff out ticking time bombs like an FBI-trained Labrador Retriever. You’ll be so sharp when inspecting properties, sellers will swear you have “x-ray vision”. Day Four: Turnkey hiring, firing, and management Along with this priceless management training, Day Four will feature a “Hot Seat”. That means you can come upfront, explain your specific challenges, and get my expert advice. Even if an obstacle seems “big” to you, I’ve probably faced it dozens of times, so I can solve it in minutes. These secrets alone will more than justify your tuition for this new mentoring program. My How I Run My Office home study system won’t be offered to the public at any price As I mentioned, this proprietary Toolkit contains five Essential Guidebooks and 12 audio CDs that’ll walk you through my turnkey systems. You’ll also get the idiot-proof forms, check sheets, and contracts I’ve meticulously polished and perfected over five years (on CD-ROM). With these proprietary tools, you can streamline, automate, and delegate your paperwork, phone calls, meetings, and other responsibilities (just like I did). You can instantly wipe out the guesswork, and delegate all of your office management with confidence. You can rest assured that your employees and contractors will never mess up You’ll be rushed the Toolkit the same day you register. Just be sure I hear from you before the event sells out, since I’ve only produced 150 Toolkits. Because my Toolkit contains the tools, methods, and documents I’ve labored over for five years, I don’t want to reveal too much in this letter. But let me give you the titles of the Essential Guidebooks:
If you ever lease option your houses, this fifth Guide will be a Godsend. It shows you how to hire someone – a “Mortgage Liaison” – to drive your tenant/buyers to the closing table. This person is the liaison between your tenant/buyers and your loan broker. So he walks your tenant/buyers through the necessary paperwork, gets their signatures on the right documents, faxes them to your loan broker, and does whatever’s necessary to close escrow. Since he’s on straight commission, and only gets paid when escrow closes, he’s extremely motivated! How much is this program worth? It was pretty easy to find out. All I had to do was visit the HomeFinders.com web site. In case you’re not familiar, HomeFinders.com franchises a turnkey business (like McDonalds does). But instead of a restaurant, they franchise a real estate business, and they charge an upfront fee of $49,000. In addition, their web site states: “There’s a $495 monthly fee, a $775 transaction fee, and a $175 marketing fund contribution required for each property purchased.” These exorbitant fees left me with no doubt: real estate investors are extremely motivated to put their businesses on “automatic”! Since my turnkey systems give you similar life-changing benefits, I’m planning to franchise them too. But right now, in order to generate the first round of success stories, I’m licensing them to 150 investors for one low fee. Your risk-free tuition for this awesome event is just $1,495. That’s only 3% of the franchise fee you’d pay Home Finders. And unlike a franchise, your investment is completely refundable if you’re not thrilled. If you’re a seasoned real estate investor and the value of this program is obvious, then you might wonder why I’m charging so little. I’ll tell you. In order to command the highest possible price for my franchise, I need case studies showing that real estate investors of all kinds have successfully used my methods to automate their businesses. Sure, I already have raving testimonials from my private money students. But business automation is an entirely different curriculum. And this is the first time I’m teaching investors to automate their businesses. So I’m extremely motivated to pile up success stories. I have a personal stake in coaching you across the finish line to freedom. That’s also why I’m offering to mentor you for six full months. Six months of mentoring = guaranteed success Have you ever left a conference feeling pumped up, but then lost momentum, or felt overwhelmed by all of the new projects and campaigns on your todo list? If so, you’re not alone. Many people lose momentum because they have nobody to guide them. Others are slowed down by busywork from their personal lives. And some just don’t know where to start. Since I’m counting on your success, I can’t afford to let that happen. That’s why I’ll personally answer your questions, coach you, and provide the solution to any challenge you face for six months after the closed-door Super Conference. I normally charge $5,000/day when clients put me on retainer. Since your six months of unlimited support won’t cost you a dime, all I ask is that you send your questions by email or fax. That’s the only way I can offer Thousands of dollars worth of consulting, for an entire year, to all 60 participants. Of course, you can email me 24 hours per day. Unless I’m on a family vacation or speaking at an all-day conference, I’ll reply within one business day. And remember: even if an obstacle seems “big” to you, I’ve probably faced it dozens of times, so I can solve it in minutes. I hope you see now why this groundbreaking program is limited to 150 investors. Without this strict limit, I’d have hundreds of people emailing me. I wouldn’t have any time left to run my own business! Your double risk-free guarantee You must be convinced that Fast Track To Freedom is one of the best investments you’ve ever made. Otherwise I won’t feel good about receiving your hard-earned money. That’s why I’m backing up my offer with a double risk-free guarantee: Risk-free guarantee #1 If you don’t find yourself thrilled with my proprietary How I Run My Office home study system, you can send it back by July 25, 2008 and receive an immediate 100% refund of your mentoring program tuition. No questions. No hassles. Best of all, you can make this decision before you book your plane ticket or hotel room. Just be sure we receive your Toolkit (and cancellation) by July 25, 2008, so we can give your spot to one of the investors on our waiting list. Risk-free guarantee #2 After the first two days of the Super Conference, you must be absolutely convinced that my methods will free you from your overwhelming workload. Otherwise, you can return your Toolkit and other Super Conference materials, and receive an immediate 100% refund. I’ll even refund your hotel expenses and give you $250 to change your airline ticket. No questions, no hassles. No matter what you decide, the automation secrets you’ll discover are yours to keep. That’s a guaranteed gain, just for accepting my risk-free offer! Why trudge through years of training? Why piece it together little by little? If you don’t participate in this risk-free mentoring program, how will you learn to streamline, automate, and delegate your endless workload? How will you transform your business into a hands-free money machine that runs without you? I can only think of two other ways – and both are more expensive. (1) You could buy a Home Finders franchise. (2) You could spend years gathering nuggets of wisdom from unrelated conferences, and try piecing them all together. For example, you could attend one Boot Camp on finding deals, one on creative financing, one on exit strategies, and one on employee management. But does that really make sense? As someone who learned the ropes in bits and pieces (because I had no other choice), I’ve personally experienced the downsides of this approach:
Regarding #2, above, it’s true that I also lead private money boot camps. But private money is a completely different curriculum. When it comes to streamlining and automating your business, I have nothing else to sell you. Fast Track To Freedom is all-encompassing. There are no upsells. So why spend years plodding through endless seminars, conferences, and boot camps when this one comprehensive mentoring program can put your business on “Cruise Control”? Hard work alone won’t bring you time freedom Without my systems for streamlining, automating, and delegating your routines, you might be able to generate a big income. But you’ll be paying for it with your life energy. You’ll never find enough time in the day. You’ll never be able to work ON your business, instead of IN it. Your hard work and sacrifice won’t get you any closer to achieving time freedom. By contrast, once you implement my time saving secrets, and create a hands-free business, you’ll enjoy a reliable passive income… even while traveling the world, playing golf, or watching videos with your kids. Your risk nothing if you register now As I mentioned, I’ve only produced 60 How I Run My Office home study systems. Registering today is the only sure way to get your hands on one. (And remember: you can change your mind and return the Toolkit before July 25, 2008, for a 100% refund.) If you wait until this program sells out, don’t count on being offered one low fee again. Once I start franchising my turnkey systems, you’ll have to pay an exorbitant franchise fee, plus ongoing monthly fees and transaction fees. Please don’t let that happen. If you register today, what have you got to lose? Worst case, you’ll change your mind and return the How I Run My Office home study system. But between now and July 25, 2008, you’ll discover the same turnkey systems others are paying $1,495 to learn. And even after returning the Toolkit, you’ll profit forever from the tools and wisdom you gained. Best case, you’ll streamline, automate, and delegate your paperwork, phone calls, meetings, and other responsibilities. You’ll wipe out the guesswork, and delegate all of your office management with confidence. What’s more, you’ll get everything in one complete program, including six months of ongoing support from me personally. Who else do you know offering that? Call 1-866-831-3540 right now to reserve your spot in this groundbreaking program and secure your How I Run My Office home study system risk-free, before the program sells out. Sincerely,
Alan Cowgill P.P.S. If you wait until this program sells out, and I decide to franchise my turnkey systems, you’ll have to pay an exorbitant franchise fee, plus ongoing monthly fees and transaction fees. And your investment won’t be refundable (like it is now). So call 1-866-831-3540 to register right now, and get this priceless education risk-free. P.P.P.S “If you’re fortunate to participate in this groundbreaking program, you too can streamline and automate your paperwork, phone calls, and meetings. You can delegate your routines and responsibilities with confidence. You can rest assured that your employees will never mess up. And you can do it all risk-free.
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Turnkey exit strategies
