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How often do you, how do you provide an update of interest earned to your long term private lenders?
I don’t do that. What happens if they call in I can calculate it, but they have the originals promissory note so they can calculate it also.
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A lender gives you $10,000 to invest, what is the tax impact on this investment to you or how do you avoid paying taxes until you have bought and sold the property for a profit?
There is no tax impact on the borrowed money. So you don’t have to pay a tax on that. When you sell the property and make a profit obviously you have to pay taxes on the profit, but you do not have to pay taxes on the loan because it is not income.
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Who is the ideal person to invite to a luncheon?
You want folks that have discretionary income. You want to have folks that somewhere along the lines have amasses some funds that they want to invest. People who have IRA money or 401k money. Also you can target folks with certificates of deposit.
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How do I solicit people to come to a luncheon, personally invite or a mailing?
I send postcards. I send them a postcard every week for a bout 3 weeks prior to the luncheon. I place an ad in the newspaper and have it run for 7 days to let folks know that there’s going to be a luncheon and have them call in on that ad and I run that ad seven day prior to the luncheon
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What would you say exactly to a prospect you want to invite?
“Do you have IRA or an investment capital not currently earning a high rate of return?” or “Do you have IRA or an investment capital not currently earning 12% interest?" If you are going to do a one-on-one meeting, the first statement I gave you where you don’t use a percentage is the one that I would use.
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How can I buy more deals with less competition than regular auctions and foreclosures an realtors?
What I do is find a new realtor. Get a rookie realtor and what I’ve found over the years is when I work with realtors that have been out there and have a lot of experience they don’t show me the houses that I’m interested in. Train the new realtor. I work with somebody I like because I’m going to be in the car with them for a while. I give them my specifications about what I’m looking for, bank owned houses because I want houses that are empty. I want to go look at houses every Friday from 1:00 to 4:00 to see how many houses he can get me through. You want the realtor to so the research for you. While he is getting the lock box and the door open I’m inspecting the exterior of the property. I have a clip board and worksheet and I walk through the property and it takes me about 6 to 10 minutes to walk through a property we walk back out and I can make an offer on that property. 99% of offers I make the first time get turned down, but the secret is since I’ve done my due diligence, I resubmit that offer every month. And what I find is that in month four, five, six, seven whatever – the bank finally gives the house up.
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I have great systems in place that work that are not currently being used in the market. Can you help develop a tape course to sell? I would also like to speak in front of groups.
I started out with the local real estate investment groups, the REIA’s and those are great places to speak. As far as developing a course, what you want to do is put together a manual on your system and then I’d recommend that you hold a free seminar in your area, write some ads in the paper, invite some people, and run the seminar, but also tape the seminar, and what you’re doing in the seminar is obviously going through your manual and some audio tapes that people are interested in your system that you can market.
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What paperwork is needed between the borrower and the private lender?
A mortgage, promissory note, title insurance, and hazard insurance policy.
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What paperwork gets notarized?
The mortgage and the deed.
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Is there any paperwork we the borrower should get?
The deed and that’s notarized and recorded. We also have a copy of the promissory note and the Hazard Insurance policy too.
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What if anything do you supply a private lender with prior to them giving you funds for a deal so that they know it’s a good deal minus the paperwork?
I don’t really give them anything other than handshake and thank them. I tell them I’ll give them a call and they need to be ready for it.
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Who draws up your agreements that you use with private lenders when you do a deal with them?
I have my closing agent draw up the paperwork. In Ohio, we can close with an attorney and that is what I do.
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What’s an example of the terms you must include in your agreements?
One that I like to include is, I like all my payments– I like all my payments due on the 15th of the month. I have a standard promissory note and down at the bottom of the promissory note I will add a note in that says: “Note, first payment will be $154.11 for 25 days pro-ration, March 21, 2003 to April 15, 2003.” This note is above where I sign my name.
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Do you establish terms and payback time on these terms?
If I am paying monthly or quarterly payments, it’s ten percent interest. If the money accrues it’s 12 percent. I set up payments for the 15th of the month. I typically set the promissory note for up to five years because you have to have a term on the note. I also say they will be paid back in 5 years or when the house sells, which ever comes first.
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How many times did you mail your postcard for a scheduled seminar?
I would mail three postcards to them. I mail them out every Monday for three weeks prior. I mailed out around 1,000 postcards to the same people for three weeks.
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Who did you send the postcards to?
I sent them to people with certificates of deposit initially. Now I send to folks with IRA money, family, friends and an associate list.
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Did you buy a marketing list?
Yes, I did. I went to a list broker and they’re out on the website or yellow pages, and I bought a list of names of folks in my county with certificates of deposit.
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What was the cost per name for the list you received from the marketing list?
I received a thousand names for $250.00.
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What parameters did your list have?
It is people with CD’s, people who have bought through the mail.
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What was your response rate to the postcard?
When you run a luncheon, you’re going to have around 15 people show up.
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The people who attended your seminar how many of them committed to lending funds?
40%.
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What was the average investment they made?
The average investment back them was probably under $25,000. A few people committed over $25,000. Some people will come in and test you out at $5,000 and once they see that you’re for real they start bringing you up to more.
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Once I have achieved the funding that I require, do you charge other lenders to use my excess available funding?
You need to have a mortgage broker license to broker money. You need to check with your state and see what the requirements are. If you loan out your own money, you don’t need to do that and that’s what I do.
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Who do you recommend attend your seminar?
The people who you want to get into the seats are people with certificates of deposit IRA money, people that have discretionary income. Others that would be good is your title company representatives. People you probably do not want in the seats are attorneys, other investors, real estate representative, lease option tenant.
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I don’t have a lot of credibility to convince the lenders to give me money. What do I do to alleviate this problem?
Think of a typical business start up. The first thing you do is get a solid foundation of education, create a credibility kit (for every bootcamp or seminar I attended I created a certificate. Then I sent that certificate back out to the person who ran the bootcamp to have them sign it. Create your credibility kit and anything else you can put in there, like a letter about yourself, your company, and what your intent is, testimonials from friends, family. The second thing, on a typical company is to get the funding. Step three, is open up your business. (Start buying properties)
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What else can I use to beef up my creditability kit at the lender luncheon?
You want to come across first class and professional. The cover of my credibility kit has pictures of houses, I have the book spiral abound with a clear cover on the front and a cardstock cover on the back. (this can be done at your local printer) The next page is a letter from me and who I am, my background, education and what I’ve done. The next page is about the company. I have a stack of testimonials, and a stack of certificates for seminar I have attended. You can also use the Special Report on private lenders and put it in the back of the book. It gives it some size. I’ve sponsored a kids ball team they gave me a certificate.
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What are the three best methods for someone with no private lenders lined up to acquire them and how would you go about each?
One is to get some marketing material. I use the Special Report which is a Q&A. The other thing is I would send out some postcards. I would also have an audio tape and I’ve actually got two of them and one of them is A Safe Alternative to the Stock Market and the other is me doing a luncheon. I hand out these audio tapes. I also really like using the slide presentation. It’s powerful, and it’s professional and I like that.
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How do you target the people that you perceive as lenders?
I started out with people who have CDs. And now I am also using people with IRA money, plus I advertise for people that are retired and laid off so they could move their 401K money.
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Do you advertise in the newspaper?
I advertise seven days prior to a luncheon and I put a date on the postcard but no time.
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Did you contact a list broker?
Yes, I did. I use Dunhill’s out of Florida, Cindy Dunhill. You can go out on the internet and go to www.dunhills.com and so ask Cindy for my criteria, my filters.
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Did you make any SEC filings or Department of Controller or corporate filings?
Ohio has a specific exemption(3H exemption) and as long as you target folks only in Ohio and do business in Ohio – it’s called an interstate exemption, and in particular, there’s a state exemption because you’re giving individual lenders a mortgage. You can have up to nine lenders. There are other exemptions at higher levels that require some paperwork to be filed. The paperwork really ramps up big time when you start doing business across state borders. Each state has exemptions and different filing requirements.
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As a new investor I run across situations where I can help some home owners by offering them a loan with a private lender. Do I need a mortgage license to put the deal together and collect a fee for myself?
Yes you need to become a mortgage broker.
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Once you receive a financial commitment from a lender, how do you set up the account so that you ensure the cash is there at closing?
Don’t touch the check number is one, and number two is you don’t want the money too early because they’re taking it off an interest bearing instrument and moved it over to you and they’re expecting 8,9,10 percent interest, whatever you are paying, and you’re out trying to get a property to put it on and maybe your aren’t paying them or worse case, you are paying them. I don’t take the money until we get ready to close and here’s how I handle it. Somebody says I’ve $80,000 I’d like to loan you. I shake their hand and thank them and I tell them that I will call then when I find a property they should expect a call from me within the next 30 days. You need to get the money started quickly on the new folks. So to answer your question, I don’t set up an account for the money. I just communicate to the folks, let them know what’s going on and keep them posted and I might touch base with them between today and the day I get the house and we set up a closing just to make sure that everything’s okay.
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Do you set up different accounts for different lenders or commingled funds?
All funds go to my attorney and he has one big escrow account.
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Besides having the private lending luncheons how can I find private lenders because I’m not much of a public speaker or speaking in front of groups?
You can ask someone you know to do the luncheon for you, you can use the slide presentation on a laptop in a restaurant or the office one-on-one.
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What do you wear to host a luncheon?
Wear something that makes you look sharp. You want to look nice and professional. I wear a suit and tie. You could wear a white shirt and tie, or a nice shirt and a tie, something contemporary maybe.
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What is the reasonable number of people you want at each luncheon?
Average is 15.
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Once you have a verbal commitment from a lender to loan, how do you secure his commitment?
A handshake. I don’t want to make it tough for anybody. I want to treat them the way I’d want to be treated. If I tell somebody I’m want do something they’ve got my word and I do it with just a handshake and I expect them to do the same.
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Do you have a written agreement between yourself and the lender?
No. Now at the luncheon and in the audio business card I do have a form that they can fill out letting me know how much they want to loan.
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What interest rate are you currently paying?
10 percent if they want monthly or quarterly payments and 12 percent if they let the money accrue.
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I’m looking for the best solution to fund a church purchase.
Assuming that you want to get a private loan on this church for a long period of time. I would advertise for someone. I would go for no payment or interest only payment which is what I pay my lenders. The other option is to go on out for a long term loan like 30 years and amortize the money. Pay six or seven percent and amortize it so the loan pays down.
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Do you have students in Canada?
Yes, I do. I now offer my Private Lending Made Easy Systems in a Canadian version.
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I’m looking for commercial lending do you get involved in this?
I do not. At my bootcamps I do have speakers that are experts in this area. We spend a day going through commercial deals and structured deals. I do cover the 14 ways to buy commercial property no money down.
